Brisk Mate at SXSW
Event Mar 16, 2016 (Mar 16–19, 2016)
Published Nov 13, 2026
Brisk (PepsiCo) brought me to Austin as an invited creator for the Brisk Mate launch at SXSW. I ran a Snapchat takeover and shot the showcase at the HipHopDX x Def Jam event. Brisk’s own post put it simply: “@AJColores helping us kick off day 2 at #SXSW.”
“Thank you @Brisk for sending me #VIP to #SXSW.” The night of March 16 was the Brisk showcase at Emo’s on 6th Street: Pusha T on stage, Desiigner, and me live-tweeting on two extra batteries. Desiigner did it again the next day with a street performance. Back home I posted the set on the 19th: “PHOTOS OF THE @Brisk SHOWCASE.”